Bare Knuckle Pickups Forum
At The Back => Time Out => Topic started by: Afghan Dave on July 23, 2009, 04:24:40 PM
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http://www.youtube.com/watch?v=5YGc4zOqozo
The sweet music of revenge: Singer pens YouTube hit after United Airlines breaks his guitar... and shares plunge 10%
When airlines damage or lose their passenger's luggage, they normally - perhaps grudgingly - end up paying back compensation of a few hundred pounds.
But United Airlines are much more out of pocket in this case.
The company has lost 10per cent of their share value - a massive $180million - after being blamed for damaging a musician's guitar.
Canadian singer Dave Carroll composed United Breaks Guitars after his Taylor acoustic was damaged at Chicago's O'Hare airport.
His song has become a YouTube hit with nearly four million views in 10 days.
In the music video, Carroll relates his story, of how in spring 2008 he was travelling to Nebraska when other passengers exclaimed: 'They're [the baggage handlers] are throwing guitars down there!'
Sure enough, his Taylor guitar had been smashed.
You broke it, you should fix it': Dave Carroll performs in the hit music video United Breaks Guitars
Enlarge An actress in the video playing a United employee known only as Ms Irlweg who flatly rejected Dave's request for compensation
An actress in the video playing a United employee known only as Ms Irlweg who flatly rejected Dave's request for compensation
He went through a year of trying to gain compensation from the airline before being flatly told by an employee only known as Ms Irlweg: 'No'.
So he took revenge - and, to his astonishment, soared to fame.
The catchy United Breaks Guitars - which cost just £90 to make - became a viral hit, and Carroll found himself appearing on U.S. breakfast shows, with his group Sons of Maxwell's album flying off the shelves for the first time ever.
And as shares of United plummeted, horrified executives quickly offered Carroll money for the repair costs and flight vouchers worth £700.
He told the airline to donate the sum to charity instead. The guitar would have cost about £1,000 to fix.
Enlarge Dave, wrapped in a blanket and cradling a coffee cup, pats the chalk outline of his shattered guitar in the video
Dave, wrapped in a blanket and cradling a coffee cup, pats the chalk outline of his shattered guitar as police investigate the incident in the satirical video
Enlarge The video, using homemade props, was made for a mere £90 - but its fallout cost United $180million
The video, using homemade props, was made for a mere £90 - but its fallout cost United $180million
And it's not over yet.
Carroll has composed another two songs about the incident, and the next one - about his dealings with customer relations, Ms Irlweg in particular - will be online soon.
United must be bracing itself for the onslaught, though Carroll has promised that the song will 'not be unkind' to the unfortunate Ms Irlweg.
Carroll told the BBC today: 'I asked myself: "if Michael Moore was a singer-songwriter, what would he do?" and I gathered my tools together and said I would write three songs about the airline, make videos about the airline and share them with the world.'
He said he was amazed to get so many hits - he had hoped to receive a million over the course of the year.
His song has helped him financially though - it is currently the 20th best-selling track on the Itunes music sale website in Canada.
Taylor Guitars has offered him a new guitar to use in upcoming music videos.
United Airlines said they would like to the video use for training purposes to ensure all customers receive better service from the company in future.
http://www.dailymail.co.uk/news/worldnews/article-1201671/Singers-catchy-complaint-damage-guitar-causes-United-Airlines-share-value-plummet-10.html
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:lol:
Its great Karma
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Certainly gives me some ideas for retribution against Camden Council (aka the f***ers). I fear my video might have a touch more swearing and death threats, though :(
Roo
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It never ceases to amaze me how many people are getting their big break through sites like You Tube.
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Good for him. Anyone who breaks a Taylor deserves to suffer...
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i need to write a song about bt call centers!!!
utter bar-stewards
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Let me get this straight
The video cost them 180 million
And they still only offer him £700!??!
Dear bike riding christ they're dumb.
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I read the story and heard the song a couple of weeks ago.
I'm laughing my ass off reading that article.
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Let me get this straight
The video cost them 180 million
And they still only offer him £700!??!
Dear bike riding christ they're dumb.
Well, the plunge in share price may not be 100% attributable to a viral YouTube song, of course. Apparently we're having some sort of credit crunch... ;)
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Good to see that he is getting somewhere with it. Hopefully it will make all airlines think.
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serves them right.
Let me get this straight
The video cost them 180 million
And they still only offer him £700!??!
Dear bike riding christ they're dumb.
agreed. you really have to wonder at the idiocy and/or sheer arrogance of big companies sometimes.
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Working for a big company I don't think they're generally evil, usless feckin idiots is much more like it
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Working for a big company I don't think they're generally evil, usless feckin idiots is much more like it
^ +1
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Let me get this straight
The video cost them 180 million
And they still only offer him £700!??!
Dear bike riding christ they're dumb.
Well, the plunge in share price may not be 100% attributable to a viral YouTube song, of course. Apparently we're having some sort of credit crunch... ;)
Which started when? This is after a few days of being on youtube....yeah, post hoc ergo propter hoc and blah $%&#ing blah but it seems reasonable to me - millions of people see it, some fraction that were going to fly somewhere take another airline.
Yes, it can indeed just be stupidity. Or likely as not jobsworths just trying to avoid more hassle.
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Let me get this straight
The video cost them 180 million
And they still only offer him £700!??!
Dear bike riding christ they're dumb.
Well, they might be thinking that the share price won't go up again if they offer him any more than that (which is arguable, but not necessarily a bad assumption), so why bother? He's already done the damage!
Roo
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A fair compensation would be a good way to (try to) patch up the public image damage that caused the drop in stock, though.
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I think the fact that he had to butt heads with them for a year to get nowhere is what is most galling.
It goes from being an inconvenience to a deep loathing of the company when you have to go through that.
I bet the airline dismissed him as just another musician - how much bother can he be , whereas if it were a high profile senator or politician they might have had more joy with regards compensation.
They didnt bank on him making a video and the internet.
Great advertising for Taylor guitars though - the sort that ad men dream of , but you cant normally buy.
Even non-musicians reading the papers and web know that Taylor is an expensive and high quality guitar
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......Great advertising for Taylor guitars though - the sort that ad men dream of , but you cant normally buy.
Even non-musicians reading the papers and web know that Taylor is an expensive and high quality guitar
Hence they gave him a "replacement" Taylor gift when this came to their attention. NICE! PDT_003
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......Great advertising for Taylor guitars though - the sort that ad men dream of , but you cant normally buy.
Even non-musicians reading the papers and web know that Taylor is an expensive and high quality guitar
Hence they gave him a "replacement" Taylor gift when this came to their attention. NICE! PDT_003
Indeed - I'm sure the cost of the guitar they gave him is fairly insignificant to the amount of money they'd have had to spend on equivalent advertising. Taylors are nice guitars too, if a little TOO refined for my liking (I prefer a rawer tone).