How will it be named?
I'm pretty shocked, to be honest. I saw "merger" and thought yeah, you mean Gibson is taking over TC. But TC's Anders Fauerskov is the new CEO of the merged business, and (even more surprisingly) is remaining based in Denmark. That seems pretty different from Fender's drive for world domination. I had no idea TC was such an (apparently) big company.
Anders F will be the COO