Very very cool indeed :) So many applications for this... use them for monitors so there's less feedbacking... use them in front of billboards, so as you walk past you hear the advert as well... use them in museums etc. so as you're standing in front of an attraction, you can hear the blurb about it, but you don't have all the residual noise of the other messages.
Clever stuff, i'll have to try and find some more out about how they work though, as i'm not getting how they build the column out of ultrasound.
Cheers for posting :)