Dime did use a Krank of some description when he was on that tour with damageplan.
As for this EVH thing, the way I see it is this. You have the children of rich wannabees, you have rich wannabees and the totally brand brainwashed mugs, which are probably the same but anyway .....These people love a logo and a name it's associated with....Branding is how the marketing men get their money. The guitar industry is no different and from a business point of view it works. Don't let it smart dudes cos' the more money changing hands in our chosen passion, I.E. the electric guitar, the better for us cos we get to use products that WE know are good and that's all that matters to us, Right? 8) It just separates those in the know and those who are a bunch of dickheads!