every so often Gibson is bought over by a new consortium, who vow to improve the quality up to a standard befitting the heritage and reputation of Gibson. at first, the quality does improve, but pretty soon they just go back to the same ways and start selling the decidedly average guitars at the high prices, cutting costs to maximise profit.
the quality control is patchy, even on Custom Shop models sometimes, but sometimes you find a belter. you just need to try a lot of them.
but their main problem is the board think they can sell more guitars by making niche market models, like the 'GT', 'Menace', 'New Century', 'Vixen', 'Goddess' lines... when they'd be far better to produce a traditional range of well put together guitars. putting a plastic air intake and racing stripes on an SG doesn't make it a better guitar, but Gibson executives don't seem to realise that.