As others have said, Northern Ash is very bright. Think of a natural-finish 1970's Strats (natural and blonde Fenders had ash bodies, and in the 1970s Fender often used cheaper Northern Ash.) Real bright, thin, OK sound if you like that "chic le freak" disco tone or play in a band where you need to cut through a synth to be heard.
Swamp Ash is warmer and has more bass than Northern Ash. Kind of "scooped" mids
Alder is more balanced than Swamp Ash and has more mids, but less highs and lows.