The Gibson target demographic (middle-aged white men with cash to spend and a desire to re-live their youth)
Careful! That sounds uncomfortably like me.
Although to be honest, my youth was just as dull as my life now, so I'm not sure I'd want to re-live it. I was a bit slimmer and healthier, I suppose. :?
Here's a question: what was the last original good guitar Gibson has made?
The Nighthawk series had potential, if they hadn't used such idiosyncratic pickups. And to be fair to the M series, it was actually a bit
different from everybody else's shred guitars - but they messed up the aesthetics.
But then most companies stick to a limited number of tried and tested basic shapes (Fender, PRS) - it's only the details that differ. In that sense, I don't think Gibson are
much more guilty than anyone else - unfortunately they seem to concentrate on short-lived gimmicks and silly cosmetics (SG GT anyone?) rather than fine-tuning the basic designs and standards of production.