Yep, very interesting post Jonathan, "Just thoughts on a tricky subject", (and Philly's reply to it).
I bought my first set, Irish Tours, through a prejudice of sorts ("positive discimination"?) - I was a huge Rory fan, I even heard about BKP through the existance of these pups being reported on a Rory forum a few years back...
But other than that, I would have said the same as Philly "I wouldn't let the name of a pickup put me off". Except... I recently realised that I'd never even bothered reading the product pages for Slowhand or The Boss pups, due to some slight, er, prejudices...
One thing possibly holding me back (I don't think it's the names) is that I lean towards "I want vintage tones" - I'm sure if I had the time/money/space, that some of the "modern" humbuckers would do some great jobs for me. I'm almost convinced (I think it was MDV a while back) that Warpigs would make some very tasteful sounds for me - it means more guitars though!!
For the rest of my acquisitions so far, it wasn't the names - I went for Mules because they get described as achieving the late 50's PAF type sound. Riff Raffs cos they're the 60s-70s "patent" types. And MQs because they're P90 types that fit in a guitar built for humbuckers... I'm not too worried how they're made!!
And now they're integral parts of my guitars, like Mr Bump and Will, I am very happy that they have names - "oh yeah, those are Mules, sound good, don't they?" :D
I think BKP themselves might have a possible marketing issue over someone not buying, say a "Nailbomb" because of what the name means to them - but it seems to be quite likely that the customer is going to buy some sort of BKP instead??? So possibly not a problem after all?
For us as customers - I think most of us, once prepared to spend this much, are in the market for getting what we want and putting a bit of research in. The names aren't actually that much of a problem once you start researching. There's loads of help on here, and BKP themselves will give you personal advice on that front (and swap them if it turns out the advice didn't work!!). Personally, I'd be surprised if I ended up with say "Slowhands" in one of my guitars - but if that was what was needed, and it gave me the tone I was looking for, I could grin and bear it :lol:
EDIT: Tomcaster - on the Alnico V Apaches gap - I'm not sure it is that much of a gap if they'll do them for you if you ask. But certainly you writing about it has alerted me to the possibility!!