We the consumer get loads of choice, the main one of which is not to buy one!
Exactly (& in this case I wouldn't even if I could afford it! :))
There are regular Gibson hate threads on here. Weird.
OK I admit I've bashed Gibson products regularly on here ("hate" is a little strong). In 25 years of playing I've probably tried more Gibsons than I can count, I've owned 8 in that time, still have 4 of them, so I think I've seen enough to form an opinion.
The astronomical prices of the ltd editions, "reissues" etc don't bother me. Gibson charge whatever the market will support or they go out of business. I wish anyone rich/dedicated/stupid enough to pay £4k for a guitar all the enjoyment they can get out of it.
It's the wildly variable quality control I have a problem with. I've encountered new Gibson guitars with absolutely
shocking fretwork, fingerboards that looked like they were sanded with a housebrick & pickups that had no business being installed in a guitar costing >£1200.
The lawsuit again PRS lowered my opinion of them as an organisation too....