Someone explain PRS' new direction to me..

[Jonny]

513 is gone.
Custom 22 is gone.
McCarty II is gone.
McCarty Korina is gone.
Modern Eagle is gone.
Singlecut 245 is gone.
Singlecut 250 is gone.
Standard Satin 22/24 is gone.
Sunburst 22 is gone.
Sunburst 24 is gone.
Swamp Ash Special is gone.

Custom 24 is still here.
Limited (100) Korina KL guitars.
A few Miras are still here.
A SPECIFIC McCarty Smokeburst.

Now I know some of those that are gone are alright to be gone, like the Sunburst, that's just a specific finish. And I guess the Custom 24 is still here which is good. I'd be $%&#ING pissed if it wasn't.

But still, they keep those KL series ones, which are only 100 produced. Miras. And a McCarty specified finish.

However. The 513. Custom 22. McCartys. Modern Eagle. Singlecut. Swamp Ash and its been a while but I am pissed at the Standard Satin discontinuation.

Someone explain to me.

I know they have started Acoustics and Amplifiers but WHY would you get rid of the.. BUILDING BLOCKS of the modern day for PRS (to me) like, it's like getting rid of the idea of the wheel and cars had rolls of cheese instead.

I'm probably being ignorant or something but someone help me out.

[nfe]

£

[Jonny]

The 513, Custom 22, McCartys, Modern Eagles and Singlecuts made practically all the money! And the Standard Satins..

bar-stewards.

[Philly Q]

It is..... bewildering.   But I suspect a lot of the 25th Anniversary models will end up becoming standard production models, so it'll bring the range "back to normal", at least to some extent.

I do think it's a bit out of order that they discontinued the Standard and now the Standard Satin.  And I still can't quite believe they ditched all the CE models.

[FELINEGUITARS]

Maybe those models just weren't selling?

Maybe PRS have been bought out or they have just bought Gibson??

Lots of upheavals in the marketplace lately
In some ways the company had become so big that maybe such growth couldn't be maintained in current economic circumstances and they have chosen to trim down rather than implode.

Maybe the CE models were taking some prestige away from the US product in players eyes - or it wasn't making economic sense


All guesses......

[dave_mc]

Maybe the CE models were taking some prestige away from the US product in players eyes - or it wasn't making economic sense

why release the mira (and its variants), then? Not blaming you, it's not your fault PRS doesn't make sense :lol: , but personally i never thought a bolt-on neck was "inferior". Just different.

[Twinfan]

I mentioned this in another thread.

PRS have realised they're competing against their own used models on the market.  They've produced so many Custom 22s (for example) over the years that there are loads of used/old stock ones available to buy.  They can't compete against them on price, especially the used ones, with a factory fresh guitar.

Solution?

Stop selling the stuff you can buy second hand, and build new stuff with new designs.

It's quite clever if you look at it that way......

[FELINEGUITARS]

They are having to economise now that Twinfan has stopped buying them

[FernandoDuarte]

:lol:

[Philly Q]

PRS have realised they're competing against their own used models on the market.  They've produced so many Custom 22s (for example) over the years that there are loads of used/old stock ones available to buy.  They can't compete against them on price, especially the used ones, with a factory fresh guitar.

Solution?

Stop selling the stuff you can buy second hand, and build new stuff with new designs.

It's quite clever if you look at it that way......

Maybe that is what they're thinking, who knows, but Fender haven't stopped making Strats and Gibson haven't stopped making Les Pauls (apart from 1960-68, before someone plays smartarse  :P ).

There do seem to be a lot of nearly-new PRS guitars on the second-hand market, though.  I don't think it's due to disappointment with quality, maybe people just have a crisis over spending so much money.

[dave_mc]

I mentioned this in another thread.

PRS have realised they're competing against their own used models on the market.  They've produced so many Custom 22s (for example) over the years that there are loads of used/old stock ones available to buy.  They can't compete against them on price, especially the used ones, with a factory fresh guitar.

Solution?

Stop selling the stuff you can buy second hand, and build new stuff with new designs.

It's quite clever if you look at it that way......

good point.

though i'd substitute the word "cynical" or "cunning" for "clever". :D

I mean, if that's what the punters want, keep making them. Though granted maybe the punters want them second-hand. :lol:

They are having to economise now that Twinfan has stopped buying them

hahahahahahahahaa

[Jonny]

Why don't they just price them cheaper.. I don't see why they couldn't handle a little fall.

[bucketshred]

Because then they wouldn't make as much MONEY! No one likes making less money than they previously did.

Money, the root of all stupidity and evil.

Paddy

[Zaned]

It's somewhat annoying, yes. Like how old was the 513? Now it's been discontinued and there's that 25th anniversary model. If you want a new 513 and can't find an old stock one, you'll have to buy that 25th ann. model. Which undoubtedly costs more..

-Zaned

[Twinfan]

Maybe that is what they're thinking, who knows, but Fender haven't stopped making Strats and Gibson haven't stopped making Les Pauls (apart from 1960-68, before someone plays smartarse  :P )

Fender and Gibson have a steady stream of buyers.  Young kids today know who Slash or Jimi Hendrix are, and what guitar they played.  There's always demand for a 'classic' electric guitar from the fans of the legends who played them.

PRS don't have that heritage to play on, so they can't just churn out Custom 22s forever.

They are having to economise now that Twinfan has stopped buying them

I've stopped buying them because their new range(s) don't interest me in the slightest.  So they can't blame me, it's their fault  ;)