I'd heard about the Toreno, but hadn't seen a pic until now.
Don't like it much if I'm honest, but worse than that I can't really see the point in it - there are plenty of reasonably-priced EMG-loaded, Floyd-equipped rock guitars out there from the likes of Jackson, ESP, Ibanez and Schecter (to name but a few), so I can't see how PRS is going to be able to swoop in and clean up a big portion of the market. Unless, of course, they get a major name to endorse it.
Even so, can't see it being a big winner. Weirdly, it also looks a lot like my old ESP:
