Noise will vary considerably in any batch of valves, so often vendors will select valves for low noise (at an extra charge!!), although it is very hard to find out how this is done, or whether this is relevant to guitar amps.
Practically this means that there will be good and bad examples of all brands of valve.
Eg, until recently I've had very good results with EH-12AX7s, however latest batches of these valves have not been so good in terms of noise, and speaking to our vendor there seemed to be a problem with all of the Russian valves with a spiral filament (which includes the Sovtek 12AX7LPS and the Tungsol 12AX7), which makes me thing there was a QC problem which affected all these valves. Hopefully this will be sorted out.
As a result we've switched to using the JJ-ECC802S, which seems a good valve. We've had less good results in the past with the standard JJ-ECC83s, both in terms of noise and reliability, although this again could have been down to a bad batch.
Thus whilst it is possible to generalize about various valve brands, variation within batches can have a significant effect on your experience of that valve.