I felt the same as you about Nazareth until a few hours ago :lol:
Out of interest, have you got a Facebook account? I've been reading their support forums about this Social cr@p, and it appears to me that they have a bug around the enabling Spotify social if you've not got a Facebook account...
They claim that you can get socialised by doing the following:
1. Click connect to Facebook
2. Click Cancel
3. Connect Later
4. Click Finish or Edit
What sort of @rse procedure is that??!!
Anyway, fine, that's what I did, hours ago. But now (I assume because I did it before), step 4 is no longer available if I try to follow these steps again... (also, there's no way to disable Spotify social at the moment!! :lol:)