So are Fender taking over in the UK?
Analogman and keeley both do great sounding pedals., I've had far too many of both but often I prefer the Analogman ones (apart from the SD1). The Analogman SD1 is a touch rounder sounding, smoother with less grit and cut. The Keeley works better with Marshalls, just drives them right. The analogman one was a bit to smooth and soft in that application.