It's only $10k - and I thought PRS' were crazy expensive :roll:
its a hand carved acoustic archtop instrument, clearly top quality materials throughout - takes a lot more work than any electric guitar and i reckon that justifies a lot of the expense
i had a new instrument day recently, i built myself a tenor ukulele from a stew-mac kit - it sounds awesome and makes me happy every time i strum it. (its currently receiving a a copper/red/wood experimental finish)
They do a few different mandolin kits i keep eyeing up, but the proper f5-style ones like this are not cheap!