I think this marketing strategy makes a lot of sense from a business standpoint. I believe that Bare Knuckle will be able to competively price these pickups by removing the custom options in lieu of compromising quality. Custom orders will always encumber the production process and time is money. These pickups will be ready to wind and ship, wind and ship, wind and ship.
When you think how dramatic an effect these pickups would have on a good, entry level guitar, it is a great idea.