They're just experimenting. Its the same way we got the Les Paul Standard, which wasn't perfect from the beginning. Personally, out of the new 'Guitar a Month' models, i think the most promising one has to be that Les Paul with the Bigsby. That is exactly the kind of guitar i would buy!
Although i will admit, some of those look pretty awful, and the robot and dark fires don't really appeal to me. But i could image, in a gig context, or session musician, paid player what have you, they could be really useful.
