Hmmm, I remember someone around here said that with a guitar, there is a time between when the guitar is new, and when it looks beaten up, in which the guitar doesn't look nicely relic'd, and is too far gone to be new.
Maybe its just easier for them to produce an overly relic'd guitar than a subtle one? Although, I agree the spensive custom shop jobbys should be perfect, I am speaking up for the vintage line, where I can see budget would still be a big issue