new prs prices

[CaptainDesslock]

 I know because we're planning to do just that this year with a brand new Legra PG600 but in this case the savings will be passed on to the customer.

really? sounds interesting! tell us more...

It's a new body style, a little more RG-ish than the current one but the body and neck will be machined rather than hand made. Standard equipment will be a Kahler Pro series trem, Gotoh 381 tuners and BKP's. We'll still offer a limited range of options like fret profile, finger board radius and material on the base model; of course fully customised variants will also be available at additional cost.

this isn't going to affect your custom guitar shop stuff right? Cause I still have some more guitar-related projects to order from you :(

[Bob Johnson]

There's still a markup obviously, which on guitars above the £1000 mark usually sat around 25% in my experience, PRS were particularly low markup, Gibson too. Far, far smaller than Fender, for instance.

I just think the bulk of the markup over US prices is at the hands of the distributor rather than dealer.

You're probably right to a certain extent but I was talking about the complete marketing chain if you recall; i.e. the cost differential between manufacturing costs and RRP. In the final analysis it doesn't really matter who is making the big bucks out of it; the question is, is your money paying for hardware or image, marketing costs, distribution and image. 

[dave_mc]

Hi Dave, I really don't want to turn this thread into a marketing exercise so I'm not going to talk about prices here.  The parts are chopped out on a CNC machine and finished by hand. To keep the price down the options have to be limited. We're gonna kick off with a rear routed HH layout and offer a front/rear routed HSH or HSS layout later. The neck will be a bolt on. I'll email you more info if you like.

that'd be cool, bob, if you'd send me the info in an e-mail that'd be great.

don't want to take this off-topic either, so...

You're probably right to a certain extent but I was talking about the complete marketing chain if you recall; i.e. the cost differential between manufacturing costs and RRP. In the final analysis it doesn't really matter who is making the big bucks out of it; the question is, is your money paying for hardware or image, marketing costs, distribution and image. 

i agree. i feel bad for the shops if they're being forced into high prices because of the distributor, i realise that it's not necessarily the shop which is making the big bucks- but if someone is, that means poor value. and i'm not going to buy something which i think is poor value.

:)

[Bob Johnson]

 I know because we're planning to do just that this year with a brand new Legra PG600 but in this case the savings will be passed on to the customer.

really? sounds interesting! tell us more...

It's a new body style, a little more RG-ish than the current one but the body and neck will be machined rather than hand made. Standard equipment will be a Kahler Pro series trem, Gotoh 381 tuners and BKP's. We'll still offer a limited range of options like fret profile, finger board radius and material on the base model; of course fully customised variants will also be available at additional cost.

this isn't going to affect your custom guitar shop stuff right? Cause I still have some more guitar-related projects to order from you :(

No it won't affect anything other than the really extreme one offs. We won't stop doing the weird and wonderful but we're gonna have to start charging realistic prices for the hundreds of hours spent on design work, chasing down and importing obscure parts and systems and the huge amount of electronic design work that goes into integrating some of the effects that we install. It's just that we want to get a product out there that fulfills the needs and aspirations of the huge volume of people who are prepared to pay a little more for something special without breaking the bank. The commitment to quality will not waver one inch.

[nfe]

There's still a markup obviously, which on guitars above the £1000 mark usually sat around 25% in my experience, PRS were particularly low markup, Gibson too. Far, far smaller than Fender, for instance.

I just think the bulk of the markup over US prices is at the hands of the distributor rather than dealer.

You're probably right to a certain extent but I was talking about the complete marketing chain if you recall; i.e. the cost differential between manufacturing costs and RRP. In the final analysis it doesn't really matter who is making the big bucks out of it; the question is, is your money paying for hardware or image, marketing costs, distribution and image. 

Oh absolutely, I'm 100% on the side of GENIUNE handbuilt guitars for handbuilt prices and costs of all instruments reflecting the cost of manufacture. The high end major builders really wind me up in that regard, especially those with endless amounts of marketing and "factory shots" without a CNC in sight.

Obviously I'm superduper left wing, and follow this ideal throughout all industry and commerce. Hence why I download virtually all music :lol:

[CaptainDesslock]

There's still a markup obviously, which on guitars above the £1000 mark usually sat around 25% in my experience, PRS were particularly low markup, Gibson too. Far, far smaller than Fender, for instance.

I just think the bulk of the markup over US prices is at the hands of the distributor rather than dealer.

You're probably right to a certain extent but I was talking about the complete marketing chain if you recall; i.e. the cost differential between manufacturing costs and RRP. In the final analysis it doesn't really matter who is making the big bucks out of it; the question is, is your money paying for hardware or image, marketing costs, distribution and image. 

Oh absolutely, I'm 100% on the side of GENIUNE handbuilt guitars for handbuilt prices and costs of all instruments reflecting the cost of manufacture. The high end major builders really wind me up in that regard, especially those with endless amounts of marketing and "factory shots" without a CNC in sight.

Obviously I'm superduper left wing, and follow this ideal throughout all industry and commerce. Hence why I download virtually all music :lol:

oh but your depriving yourself of the beauty of unwrapping a new cd, closing your eyes and listening to it the first time track by track like the artist intended.  It was a marvelous experience for the last radiohead album and I can't wait for the next one :)

[nfe]

oh but your depriving yourself of the beauty of unwrapping a new cd, closing your eyes and listening to it the first time track by track like the artist intended.  It was a marvelous experience for the last radiohead album and I can't wait for the next one :)

No, because I get that x10 when I buy the records I REALLY like on vinyl. (I'll only buy it straight from bands though)

Other than that and buying records at gigs from small bands when I know the money's going in their pocket, I don't buy music. The industry is an absolute disgrace regards pricing and fair deals to bands.

Obviously the likes of Radiohead can do their fair, pay what you like things, nice and caring when you;re already millionaires  :lol:

[Lew]

I'm the same, I've not bought music since I found audiogalaxy(ten years ago?)  :lol: :lol:

[GuiTony]

Duh, there are a number of contributors to this forum who could and would build you something a bloody sight better than a PRS for a bloody sight less :)

I have to agree.

I have lusted after PRS for years - tempted by their beauty, the promise of their specs and the esteeem in which they are held.  I've got to the stage of walking into shops, with money in my pocket (well, on the credit card balance anyway!), with the total intention of buying a specific model off the racks.

I've sat down with them, I've played them, I've admired their beauty up close ... but I've not connected with them.  Which has really disappointed me!

Right now, I'm doing just as Bob suggested, and there's a box of bits and materials, with my name on it, sat in the workshop of an independent builder ... I'll get exactly what I want, a 1-off, but without a very expensive logo!

[Twinfan]

I've sat down with them, I've played them, I've admired their beauty up close ... but I've not connected with them.  Which has really disappointed me!

If they don't suit you, they don't suit you.  'tis true they're not for everyone  :)

What are you having built???

[GuiTony]

What are you having built???

thru necked, mahogany winged, maple capped, BKPs + piezo, with a couple of "distinguishing features" which would reveal all if I described them 

There may well be a build thread here in due course ...

[Twinfan]

Sounds interesting!

Who's building it?

[GuiTony]

Sounds interesting!

Who's building it?

I'll ask him if he wants to post a work-in-progress thread here ...

[WezV]

just say its multiscale and denim blue and they will know its me!! ;)

[Twinfan]

Cool!