Either one would have made a big difference, Roo :D
copywriter - "[n] a person employed to write advertising or publicity copy "
copy-editor -"[n] an editor who prepares text for publication "
Obviously, someone did act as the "copywriter" in this case - so you're right... But I kinda meant someone who knew what they were doing when they wrote the copy in the first place... :lol:
It's a bone of contention here at the moment - I'm a "writer", but NOT a copywriter as such. However, I'm getting asked to prepare marketing/sales copy for idiots who ought to be doing it themselves, who haven't figured out what the product was for before they developed the blasted thing, and who would have let through the example above without even noticing how daft it might sound to other human beings...
EDIT: I should add, they're only prepared to pay for one of me, when they need at least four, so a "copy-editor" is a kind of imaginary thing in my life at the moment :lol:
EDIT2: Sorry gwem, I've hijacked your highly informative and useful topic here... :lol: