When I first got my ITs, I was blown away by the bridge and, to a lesser extent, the neck. But the middle wasn't doing it for me - I'd have said the same as you "generic, polite, not as three-dimensional". And the middle pickup always used to be my go-to position on a strat...
Hunter's thread above was very useful (mainly for my teles), I can recommend the technique described, but I'd pretty much sorted my strat out by then, so it was only a vague tweak here and there.
I think what I found was that "generic, polite, not as three-dimensional" was possibly in my head. As I got used to playing with the new pickups, my fingers started to take advantage of what they offered. I'm back on the middle pickup as my go-to position, and I much prefer the sound of the IT middle to the pickup it replaced (off in another guitar).