The Mac is an interesting system in fact I had one of the first 16 Macs imported to the UK for its launch over 20 years ago (I was recruited for the launch team). The main reason the mac is so good in this area is that very early on it was taken into vertical makets initially publishing but very rapidly it moved to the creative arts, design and music. That focus has influenced the development of the operating system where microsoft was driven by business software. Although over time they have both merged into each others markets that insitial 10 plus years of focus often still shows through, hence the Mac is easier for creative talent.