I've only tried one BFG. I rather liked the concept, and I really liked the finish. Certainly, the "rough and ready" vibe appears to have been taken as licence to let it out of the factory half set-up. It's got that thing a lot of recently made Gibsons have to my eyes/mind/hands. There was the core of a really, really nice guitar in there, but it required a fearsome amount of effort to see it through the fug of sheer laziness and desperation around it. Gibson make asinine decisions about design and marketing. That's a given. The missing switch tips and truss cover, for example. Fine, sell the guitar without them, but would it kill ye to put them in a wee bag so I can put them on afterwards if I choose to. Hell's Bells, even a bloody Epiphone Slash signature could manage the optional pickguard thing. At what point in the pricing structure does Gibson, as a whole, lose it's marbles?
If/When it completely fails to sell, and the guitar shops drop the prices to something a little more in keeping with the quality on offer, and allowing for cost of putting right the egregious stupidity, I would imagine there'll be folks across the world snapping up BFGs.