Thing is, do a run of mega high end instruments for outrageous prices and EVERY SINGLE ONE of them sells. It's an obvious way to get a several hundred grand in the bank in five minutes.
And bringing back the old customers isn't really much of a concern of the likes of Gibson, realistically. We can't keep a Gibson guitar on the wall for more than a couple weeks, the DO fly off the walls, especially now there's so few dealers and those dealers are struggling to get stock from Gibson, but most of the people buying them will never buy another guitar, because the vast majority of people who buy those guitars are hobbyists who've just always fancied the guitar they associate with whoever inspired them to play in the first place, they've wanted that all their life and now they've got it, they're done.