You are correct, you also need to know the plate voltage.
The more sophisticated bias probes will also allow you to measure the plate voltage as well as cathode current.
To measure the plate voltage accurately you really need to measure the voltage whilst you are adjusting the bias of the amp. This is because as you increase the current draw of the amp then the plate voltage will drop. In an amp with a solid state rectifier this effect will be much less than in an amp with a valve rectifier.
If you don't have a bias probe that allows you to measure plate voltage, then to measure plate voltage with the amp under load you will need to have the amp open and on, which I'm sure you will appreciate is potientally very hazardous, so I don't recommend this.
You have two further options.
1) Guestimate the plate voltage, by say looking at a schematic, asking someone who works on amps, making a educated guess. Generally most modern amps with EL34s use about 450-500 VDC on the plates.
2) Measuring the unloaded voltage with a DMM. To do this remove the power valves. Attach the negative probe of your DMM to the amp chassis and check you have a good ground connection. Insert the red probe of the DMM into pin 3 of a power valve socket. Check that there is not continuity between the DMM probes. Set your DMM to VDC and fire up the amp. This will give you the unloaded plate voltage, and I would use this to calculate plate dissipation.
The 70% "rule" is just that. It's not a target, and is a fairly conservative. The datasheets for most valves in Class AB recommend biasing at 100% of dissipation! I've seen a ton of amps where the valves have been biased very hot and they seem to be fine, although I don't recommend this.
If I were you, I would guestimate the plate voltate and shoot for 60% dissipation which will give a you a good margin for error.