While they have Chinese manufacture, they've got the same pickups and hardware as the USA Suhrs, and are Plek'd and they are QC'd at the Suhr factory (which are the 2 factors most effecting the perceived quality of a guitar).
$1300 does seem a lot, but then MSRP on US guitars never remotely resembles what they actually cost. $950-$1000 is a more probable figure (based on how MSRP and MAP usually work), and if they play like a Suhr, and sound like a Suhr, which on paper they should, that could be quite a deal.