Every gear review seems to be rated 4/5, or occasionally 3/5 or 5/5, funny how no terrible guitars cross their pages.
Others mags such as Guitarist are good but have less tabs, and when I do pick up seem to have gear mostly out of my price range; although the journalism is better than the aforementioned.
As a manufacturer who has had stuff reviewed - here are some obvious reasons
1)If I sent a guitar to be reviewed I would damn well make sure it was up to snuff
2) I would also have spoken to the editor and agreed if there was a serious issue or problem with the guitar , they would ring me to discuss it and return the guitar rather than go ahead and write a bad review.
I may lose out on a review but the last thing I would want is a horrible review because something went wrong with a guitar
Also the last thing the magazine wants is bad blood with a manufacturer - the guitar industry is too small a goldfish bowl to be all pissy with someone else in it, & the magazine would rather do that than maybe lose me as an advertiser in the magazine.
Now if I was a major advertiser like Fender/Ibanez etc -= then it would be even more serious financially from a loss of advertising point of view . But that doesn't mean that Fender /Gibson/PRS get a fee ride because they spend a lot with the magazine - the magazine wants some critical merit & reputation.
Also - the more grown up magazines do cater for more experienced players - maybe who have a bit more spending power and as such they tend to review higher end gear.
I find that Total Guitar is almost aimed at players with ADD, so that all interviews and articles are "bite sized" rather than in depth. Whether that is because of low attention span of their readership or just an editorial style decision I dont know, but it hasn't been of such great interest to me from an advertising/review point of view as my guitars may be out of the price range of most of it's readership
Much truth in this
I've never seen a review that was really scathing, so I have to conclude that either
- The stock has been cherry picked
- The reviewers are inclined to give more favourable reviews or qualify and rationalise flaws to keep manufacturers sweet so they dont lose advertising revenue.
Either way it means that they arent to be trusted.
I've done HC reviews, but only for things that I did think were exceptional, so mine are pretty glowing, but are in depth and descriptive, not just "Its awesome!!!!111!!zorz!" (I have a couple of reviews on amazon where I thought either the product could do with one for people like me looking for balanced info, or I had a different perspective to what was already there, and they're more balanced, since the gear wasnt as awesomezorz).
All told user reviews that are level headed and sober by informed and experienced players are the best - the horse they're likely to have in the race is convincing themselves that what they paid for is good, and if you can spot the guys seem to have genuine reasons that something deserves its good or bad review, then those are the ones that I pay the most attention to.
In the world of user reviews its the ones I pay no attention to are folks that are 'doin it wrong!' and the honeymoon reviewers; people slating their new £2000 guitar, or saying how amazing it is, through their marshal MG or saying that their EMG equiped guitar is no good for blues, or people that just use value terms (great, good, cr@p, etc, blah blah) without any real description.