I guess part of what alot of you guys are saying is about accuracy, time keeping if you will. My watches are pretty accurate with the atom/ radio wave one being VERY accurate, the Kinetics ... 1 gains about 2 seconds a week whilst the other is more accurate than that at about 1 second a week. Then there is how much you wear your watches. I buy them to wear, and I mean whenever and what ever. I don't like my watches to get too beat up but inevitably they do get knocked and bumped when loading and offloading amps/ pa/ etc. When I'm fighting the dogs they may catch it with their teeth. Non of them are cheap, but non more than £600... but I do use them. They aren't left on the dressing table or in the draw, that just doesn't appeal to me to wear it once in a blue moon. It's a bit like my guitars. They ALL have bumps and knocks, and whilst that doesn't really bother me, I do ensure they play/ sound and work well. My attitude is that if I can't use something everyday I don't want it... I'm not a collector. Some of my mates have expensive watches and my favorite one is a Brietling... beautiful watch but still not as accurate as mine. Casio have always made watches that appeal to me too, especially the sport and G shock watches.... they are like the Tonka toys of watches... tough toys for tough boys!