I would say Joe Satriani and Steve Vai. Satriani's music just doesn't resonate with me emotionally, and Steve Vai's music is so melodramatic when he's not just showing off.
Also, what is with the fan? Is he unable to play guitar without his hair being whipped behind him at 100 miles per hour? :?
Did you not hear? The fan is history (for now), he cut his hair!
Personally I like that over the top fan + glowing guitar + extreme poses while wearing a coat thing...is it too much? Is chocolat + vanilla icecream with cooky dough, chocolat chips and brownie pieces too much? Yeah, but it is still freaking amazing.
Though it took me a while to get Vai....but as of now I own the man a lot.
He did this one video thing where he gives you advice on how to be succesful, which I find to be the most inspiring live lesson I ever heard (with Conan O`Briens final Tonight Show) and he plays "Whispering a Prayer" in between.
I can only recommend you watch it all, weather you like the man or not, he has whise words to say.
http://youtu.be/Fle4QNtSiRs