One thing I do remember - even though the GS pickups look like they were built in someone's kitchen, they sounded much better than the DiMarzios I replaced them with.
That's partly due to clueless decisions on my part (many years ago!), but they obviously do know what they're doing.
However..... I don't want to sound like I'm totally anti Gordon-Smith, but even though I like simple, straightforward guitars there's a lack of finesse about GS instruments which I've always found..... frustrating? Depressing? I can't think of the right word.
Take something like their SG models. Basic, no bling, does what it says on the tin... OK, fine. But then look what (say) Feline or PR Guitars do with the same concept. There's so much more precision and craftsmanship involved, there's almost no comparison. Yes, of course a GS comes at a much lower price, and as they say on their site "we like to make guitars not furniture, our products are like the Zippo lighter, there’s nothing to go wrong, so they don't". I just get the feeling that they see themselves as tool-makers, no one there actually loves guitars. And maybe that's fine, but it's not really for me.