To quote Daemoness Guitars on Tim's Facebook:
"These new Bare Knuckle Pickup's "Juggernaut" humbuckers will be released soon, designed by Tim Mills, Adam Nolly Getgood and Misha Mansoor. I was honoured when the dueds asked me to design the logo. I based it on Achaemenid Persian griffon capital at Persepolis. If you don't like it, take it up with King Cyrus the Great. Although you will risk having your flayed skin stuffed with dung, straw and painted red if you loose the argument - as was his pleasure. From his gigantic, immovable mausoleum inscription - "O man, whoever you are and wherever you come from, for I know you will come, I am Cyrus who won the Persians their empire. Do not therefore begrudge me this earth that covers my bones"