Yep, of the three sets I own, Sultans feel like lower output and "nice" pickups.
Apaches and ITs are bullies by comparison. I'd happily walk into a rock gig with either... I'd choose Apaches for "rock" (old school) and anything more musical, ITs for "blues"... but either would do the job for me...
Basically, I still think Slowhands is probably where it's at in this case, but I might put Apaches above ITs for what I've read so far in the thread... "fat - especially in the mids, and clear sounding when i turn up the gain" - that describes my Apaches better than my ITs (Oh, and I don't use pedals, I'm single channel raunchy valve-amp sort of guy).