on the digitech website, they have flash demo's of their pedals, so you can hear the sample both effected and uneffected. this is maybe a bit complex, but it could provide a way to have online A/B comparisons of BKP's against stock pickups. It would be convincing, i reckon, to the average internet shopper. Lets face it, most people (or at least me) view the words from the manufacturer with quite a dose of cynicism.
also, does anyone else think that underlining the versatility of the pickups may actually undermine them a bit? some people may end up getting confused that the warpig can do jazz etc, or may be sceptical and think the pickups are a 'jack of all trades' rather than a specialised thing. after all, why have Owen Hargreaves when you can have Steven Gerrard? personally, i love the versatility of my VHII's, i was just wondering how it would look from a sales perspective.
Anyway, when do we all get our wages? :P