Cool stuff. I remember my initial associations when I saw a BKP ad for the first time.
I think I thought:
-outstanding
-powerful
-raw
-quality
-dedication
-special/non-mainstream
Guess this is a good brand that works then ...
Another side note on Tim's sports ambitions:
I teach a martial art called Hap Ki Do and it involves alot of bare hand fighting
==> I'd say this is good as a well trained body just looks much better behind a guitar. I am working hard to hopefully fill that Stratocaster belly shape of my Tokai a little less in the future.
Re Feline. To be honest (and being German) I didn't get the whole cat thing unless you explained it. I thought Feline was the name of a woman or sth. I guess the thoughts behind the brand image are really good but maybe the execution is too subtle - that cat brand is not being penetrated enough. Maybe it's because I'm more of a dog guy :)