It all makes sense. Clearly, Tim cares a lot about music -- that's why he's got a job ax-slinging for Iced Earth, that's why he makes great pickups. He's not just sitting in a shed somewhere wrapping wires around each other, he's actually real, live, guitar player who as it happens makes stuff that will appeal to other real, live, guitar players. What more d'ya want from a pickup manufacturer? :)