There's definitely something funny about it - the budget-model headstocks usually have the series name (Rave, Bronze, Platinum or whatever it is). And I'm no BC Rich expert, but I can't remember ever seeing maple-board models with fixed bridges like that.
The hardware looks really cheap - those are the kind of tuners you get on sub-£100 guitars.
I reckon it's just about worth the 31 quid that's the current high bid - and that hasn't met the reserve.