Begging does wonders. PDT_008
Seriously, though, like everyone said the word means different things to different artists and companies.
To, me, artists endorse products, not the other way around. These are products the artist should feel strongly about, and can wholeheartedly recommend. The artist becomes an advocate for the company, and in return can purchase product at a reduced cost.
If an artist is receiving free product from a company, that company is sponsoring the artist, in my opinion.
So, the question is: how does one go about doing it?
At a minimum you should have the following at your disposal, though some or all of these things may nor may not be required as it varies from company to company:
- A finished demo, promo CD, or album
- A press kit that contains band photo, bio, gig list, and any press reviews
- A cover letter with the band logo at the top that explains why you are interested in this company as well as detailing any other artist endorsements you may have
In today's world, you will more than likely be submitting your request via email. I usually include my full name, band name, web site and myspace URLs, as well as the other info in the email.
The key to the actual request is to BE BRIEF. You can get into more detail in further correspondence as needed. Your first contact is simply to request information on what you need to sumbit to be considered for an endorsement or artist pricing.
Hope you find this info helpful!!
