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Author Topic: Thinking of opening a guitar business - suggestions?  (Read 17106 times)

gingataff

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Thinking of opening a guitar business - suggestions?
« Reply #45 on: August 15, 2007, 05:38:52 PM »
I remember going to a great second hand shop that was also a repair shop and custom build shop and I thought it was a really great idea.
All of the second hand stock was cleaned up, the fret work sorted out and any other repair work done. The result was that all the guitars played well. The customers were all gigging musicians who needed a reliable instrument, not collectors looking for a vintage at bargain prices or kids looking for the signature model of their favourite player. I think this was the key to their business.
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dave_mc

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« Reply #46 on: August 15, 2007, 05:48:04 PM »
oh, forget, definitely have an internet presence (ebay, and/or your own site), and maybe advertise in the guitar mags? I don't know about anyone else, but i frequently check the guitar mag adverts for shops.

gwEm

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Thinking of opening a guitar business - suggestions?
« Reply #47 on: August 16, 2007, 10:46:32 AM »
starting up a new business, with an unusual model is always risky.

if it works you'll get great job satisfaction, and some cool new friends, and if not you stand to lose the lot.

in my opinion philking and feline made the best points so far.

i was talking to the owner of a music shop close to where my folks live in leatherhead. he makes almost all his money from selling beginner violins and guitars to parents for their kids... despite the fact he has some decent gear like matamp and gordon smith too. frankly his decent stuff is over priced, so theres no way i'd buy it, no disresepct to him - probably he cant make a profit by selling it at a competitive price.

also, hes a bit arrogant and opinionated ;) but of course you wouldn't have that problem twinfan, which already makes you a place i'd want to come back to.

a good amp shop is a great idea. i'd love a place where i can try different amps and cabs. i'd even drive to manc from oxford to visit. with the right advertising, it could work really well.

guess i'm just saying - be careful.
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Will

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Thinking of opening a guitar business - suggestions?
« Reply #48 on: August 16, 2007, 10:50:15 AM »
I think Indy's suggestion is a good one. Walk in and you can see the options of what you want, but that would have to be of a small presence to be succesful I guess

FELINEGUITARS

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Thinking of opening a guitar business - suggestions?
« Reply #49 on: August 16, 2007, 11:31:52 AM »
You have to do something special that will make people come to you raather than go to another shop

If you have a large enough shop...

1 Do the amp shop thing

2 Have a showcase with stuff from all the custom builders in the UK- stuff that you just cant find in regular shops- get enough makers involved and its like a guitar show in a shop

3. Have a tech that can make every guitar in the shop play so good you cant help but buy it....maybe either using the Stew-mac neck jig or the Plek profile machine

4 Stock good brands but ones that are not held in every shop elsewhere so you don't have to compete in a price war but rather have something special that people will travel to try out. I know a few shops that wont stock certain brands even though they are great guitars because some other shop or internet trader is slashing the arse out of the price and you are forced to sell for little or no profit (no way to run a retail business)

5 Import exclusive lines - like Edwards/ Burny/Greco or whatever
Something that others haven't got.
Something that you don't have to compete aggressively with on price.

6 +1 on the good mannered shop staff. No arrogance or attitudes!
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Twinfan

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Thinking of opening a guitar business - suggestions?
« Reply #50 on: August 16, 2007, 11:41:14 AM »
Thanks Jonathon, and everyone else, some great stuff coming through.  I would be the only employee (at least to start with) so the poor customer service/bad attitude thing is a non-starter  :D

In-house guitar and amp techs cost money so I think that's not possible to start with.  I do, however, know a local amp tech who works from home and is looking to expand his workload.  I think he'd be ideal for me.

The guitar tech is trickier, but I can do basic setups/intonation checks.  It's just truss rod adjustments I'd need to train up on.  Pickup swaps and electrical fixes I can do too, as I've rewired bunches of guitars.

A 'one man band' amp sales and unorthodox guitar brands stockist sounds like the winner so far.  Site it close to schools and a coffee shop and I'm quids in?

ToneMonkey

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« Reply #51 on: August 16, 2007, 11:50:10 AM »
My luthier buddy does work for shops and it's a very good agreement.  

He just got 3 flamed maple fender necks rather than money for some of his work.
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CaffeineJunkie

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« Reply #52 on: August 16, 2007, 01:20:58 PM »
sounds like a plan, mixing coffee and guitars, two of my favourite things [hence CaffeineJunkie]



oh and if you need a website, gimme a shout :D
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Brow

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Thinking of opening a guitar business - suggestions?
« Reply #53 on: August 16, 2007, 01:31:09 PM »
The best idea that I've read in this thread (which I haven't read all of as I'm at work  :lol:) would be an 'Amp Shop'.

The main gripe I have with most shops is the lack of (imo) any decent amps. As said in an earlier thread, most shops cater for customers with the 'run of the mill' line up of SS/Valvestate Marshalls and Line6 etc.

What I'd really like is to see is a shop that has some good-high quality amps, with a small selection of guitars (Strat, Tele, LP and something higher output) to try them with. Then atleast you can get an idea of how the amp would sound with the 'general' used guitars. If a customer was serious about an amp, they could then bring their own guitar/FX down to try the amp in more detail.

Even if you bought the test guitars used/2nd hand to cut costs down slightly, it would also keep down the amount of stuff you'd have to have in the shop, apart from amps obviously!  :roll:

This is just an idea, and something I would personally like to see :)
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TwilightOdyssey

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Thinking of opening a guitar business - suggestions?
« Reply #54 on: August 16, 2007, 01:36:53 PM »
Quote from: FELINEGUITARS
2 Have a showcase with stuff from all the custom builders in the UK- stuff that you just cant find in regular shops- get enough makers involved and its like a guitar show in a shop

Great idea!

This is what Asylum Guitars in NY does, and it's a terrific idea. I was able to compare head to head various Wayne Rock Legends, custom Charvels, custom Jacksons, etc and it really demystified the process. I ended up getting a Wayne and later scored an artist endorsement with them before I realized that Wayne and Michael only make one kind of guitar and wouldn't do any of the non-standard stuff I like. (reverse headstock, 1-3/4" nut, 6100 fret wire, non-standard wiring, etc)

The Guitar Asylum is a great store for the better heeled rock guitarist looking to spend a couple of grand on a guitar.

Dakine

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« Reply #55 on: August 16, 2007, 04:15:31 PM »
or get a contact in US similarly fed up and into guitars who can get some CHEAP gear sent to stock ya :)
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WezV

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Thinking of opening a guitar business - suggestions?
« Reply #56 on: August 16, 2007, 04:31:00 PM »
Quote from: FELINEGUITARS

2 Have a showcase with stuff from all the custom builders in the UK- stuff that you just cant find in regular shops- get enough makers involved and its like a guitar show in a shop


yep, i like that idea.  I have had guitars in shops before but they never got enough interest because they were well out of the price range of most of the people that visited those 'general' guitar shops - not exactly making starter guitars here.

It would be good to have a 'grown-up' guitar shop where people could come and try the wares of the various luthiers that seem to be cropping up all over the place now - that would be worth travelling quite far to visit.

The only problem is how much profit is in it.  people might just come to try out the different guitars before ordering something direct from the luthier who impresses them the most.

If you do go with the SG theme i can even make you a proper one for the shop!!!  Not like that gibson rubbish :wink:

dave_mc

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Thinking of opening a guitar business - suggestions?
« Reply #57 on: August 16, 2007, 05:36:19 PM »
Excellent post there from feline, agreed.

Quote from: WezV
The only problem is how much profit is in it.  people might just come to try out the different guitars before ordering something direct from the luthier who impresses them the most.


good point.

I think an amp shop would be a great idea- however, from posting around the various forums on the net, the vast majority of (at least casual) guitar players seem to be willing to buy like 20 guitars, but only want one amp. I dunno, it's like the guitars are more glamorous.... and the amount of guitarists willing to run something like a Paul Reed Smith through something along the lines of a Marshall MG is verging on criminal...

then again, if you have a niche market (like amps), even if you only have a 5% market, if you have 100% (or close to) of that market, you can do quite well. Plus you can still sell people their "one" amp...

Philly Q

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« Reply #58 on: August 16, 2007, 06:09:51 PM »
Quote from: dave_mc
from posting around the various forums on the net, the vast majority of (at least casual) guitar players seem to be willing to buy like 20 guitars, but only want one amp. I dunno, it's like the guitars are more glamorous....

You're absolutely right, and I fit into that category.  I don't know if guitars are more glamorous exactly, but there's a (kind of) magic ( :roll: )about them that makes them more than just the sum of their parts.  That's what hobbies (for want of a better word) are all about.  It's exactly the way people feel about antiques, or stamps, or those horrible collectible plates in the Sunday supplements.  I don't get the same buzz out of amps, but obviously other people do.

Of course there are people who see guitars purely as tools, and I wish I was one of them.  I'd play more and spend less...

In purely practical terms, you can enjoy playing guitar at home but most amps are basically useless if you don't actually play in a band.  And they take up a hell of a lot of space.  If I owned a 4x12 I could never use it - it'd be a sideboard.  I really only "need" one little low-power amp (I don't "need" the 20-odd guitars either, but let's not go there  :| ).  

Plus (I'll stop rambling in a minute), you can go in a shop and tell within a couple of minutes if you're going to like a guitar or not - feel is every bit as important as sound.  To properly evaluate an amp, you need to spend loads of time experimenting, playing it under the conditions you actually plan to use it - which brings me back to my point about soundproof rooms.

Quote
Plus you can still sell people their "one" amp...

Agreed - and even stay-at-homes may be prepared to pay very good money for that "one" amp, if it's the right one.
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maverickf1jockey

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Thinking of opening a guitar business - suggestions?
« Reply #59 on: August 16, 2007, 06:20:11 PM »
If it takes off you could get your own brand of gear to sell through the shop.
For example plectra and straps and such; things which are essential to the average non-Robert Fripps of this world.
Maybe consider doing customisations on cabinets eg. Airbrush art, re-grilling and replacing Tolex, or fitting speakers for free if they were to buy them through you.
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