Why do you think Gibson will lose money on them? The way I see it, THD have done all the R&D and are already tooled up to produce these things. Gibson will be having them made by THD with their name on it - this is a proven product so it's hardly a shot in the dark for them.
:twisted:
It reminds me of some of the "innovations" people develop in my company. I can imagine Gibson marketing discussing strategies on how to expand into othe segments and do risk dispersion etc, then they blow marketing money on it and invest a lot in stock and dealer communication.
But let's face it, if it's a THD, same price, same everything, what would you get, the Gibson (which they might stop to make in half a year's time anyway) or the THD, or would you even care?
I would go with the THD because it's known and I am sure it has a good resale value.