Here is an interesting point.....
Tim (very wisely) doesn't allow any of his dealers to list on ebay, which at first disappointed me as I had hoped to list my stock there at the proper price, but I have come to see the wisdom in what he does as sooner or later dealers will slash the odd pound or two off the price till they are barely making a cent on anything that they sell - even to the point of losing money, just to be competitive.
It would also have the effect of making players think that the cost of a BKP humbucker is not £90 but maybe £65/£70/£75 and that anyone trying to sell for more is a money grabbing cheating person that you should not do business with.
So nobody will want to stock the product even though it is the best product available, simply because you cant run a business selling stuff at no profit.
The same is true of prices that are listed on sellers websites.....
Discount too much and you are spoiling things for everyone, including yourself. Ok - maybe offer 5% or free postage , but dont go slashing the price.
What can be worse is players that openly go to their local shop (because it is well stocked and the staff are up on their stuff), take up the time of the staff and benefit from their training or experience and check out some gear , then rush home to place an order with a box-shifter on the internet to save a few quid. And when the gear needs some extra explining because it has a few quirks , the internet seller cant help because THEY DONT KNOW ANYTHING ABOUT THE PRODUCT - THEY JUST SELL IT .
So the player goes back to the shop to pick the brains of the staff who do know.
These staff have to be paid wages, the shop rent and light and heating etc etc have to be paid, and sadly they have given all the service and recieved NONE of the money.
So eventually the helpful , well stocked shop will go out of business, the well trained, motivated and helpful staff will end up working in Tescos or in a call centre and you will have nobody you can trust to help guide you with gear