It's all NUANCES!
Males brains work in a way that we are visual (aka women ;) ).
LP's tend to LOOK the part.
Now, the nuances. An LP is a big heavy piece of tree so sounds fat and rich. Is a SG gonna sound the same? NO. But it can sound very similar to many ears.
Over the years it has become very apparent that an amp/speaker will ultimately show the tone. IMO playing with just slight grit (none of this 11 gain raging on drop z tuning or whatever, thats a 6 string Bass people) will show the tone of any given guitar better.
Les pauls are iconic, thus many desire/want/have one. Does it make you play any different? I would say not. Your fingers make YOU play like you! Thats why trying to 'cop' a fave tone is nigh on impossible.
Gibson have/do make some fine instruments. They also make very high priced packing crates! Quality control is a swear word for the most part these days with many :(
I think about it like this.
Your picking hand is set, string spacing is marginal in it's change as is bridge etc.
The NECK is where you spend your 'intricate' time. So the neck of a guitar is paramount to me!
If a Les Paul feels right on the neck then I am happy, or if it's a 200 quid partoguitar same thing.
I had some 'maleness' recently when I bought my PRS. I always looked upon them as 'Wall Hangers' (that is pretty pieces of wood too nice to play even if they are good). I picked one up and could'nt put it down, due to it's neck mostly.
This is why so much trading goes on, IMO, guys look at guitars, like what they SEE, think it's right and buy it. Only to receive it and be unhappy with what they bought.
I know it's not easy to demo gear (trust me the States is NO different) but truly to spend time (and NOT in a noisy rushed enviroment) with a potential purchase is a much more assured way to choose gear.