i would hate to contradict Mr King, and i may be wrong, but i'm fairly sure i've seen one or two standards with transfer logos. maybe it was a temporary transitional thing?
Some details on Les Paul logos:
LES PAUL STANDARD (LPS-)(1974-1997 Mfr.) - single cutaway mahogany body, set-in mahogany (or maple) neck, bound carved 3 piece maple top, 22 fret bound rosewood fingerboard with pearl trapezoid inlay, tune-o-matic bridge/stop tailpiece,
blackface peghead with pearl logo inlay, "Standard" engraved on truss rod cover, 3 per side tuners with pearloid buttons, chrome hardware, cream pickguard, 2 covered humbucker pickups, 2 volume/2 tone controls, 3 position switch. Available in Cherry Sunburst, Dark Sunburst, Ebony (EB), Gold Top, Heritage Sunburst, Honey Burst, Natural, Tobacco Sunburst, TV Yellow, Vintage Sunburst and Wine Red (WR) finishes. Mfd. 1974 to 1997.
This is Gibson's list of how to spot a counterfeit Les Paul:
Gibson have provided the following tips for consumers, to help people avoid getting ripped off:
Measure the guitar to check that it’s not undersized. Correct measurements can be found on
www.Gibson.com.
Examine headstock and headstock logo to determine that they match those of authentic Gibson guitars.
Check to see that all pearl is inlaid.
Check that Les Paul model script is always in cursive.
Verify that there’s not a three-screw truss rod cover.
Check the control and pickup cavities for sloppy routing or wiring.
Make sure the pickup cavity is not painted black inside.
Always ask for the Gibson Owner’s Manual and Gibson Warranty Inspection card.
Check the wiring. If it’s plastic it isn’t a true Gibson.