I'm not sure what you're getting at Martin. You've missed my original point by a mile! I'm not trying to say PRS don't overcharge, because for certain things they do. The point I was trying to make is this:
PRS mainstream model = Custom 22 = £1700 for basic spec
Very good build quality, and pretty consistent from guitar to guitar. Some are better than others, or suit one player better than another, but most people would be happy to buy one sight unseen via mail order.
Gibson mainstream model = Les Paul traditional = £1600
Variable build quality, and weights vary a lot from guitar to guitar therefore producing bigger tonal differences and playing experiences. I'd be unwilling to buy one sight unseen via mail order.
PRS high end model = Modern Eagle II = £4500
Key differences from mainstream model to justify extra cost are:
* highly figured maple (always better than 'normal')
* nitro finish
* 57/08 pickups
* solid rosewood neck
* bird inlays
* fancy case
* gold hardware (OK, mixed but some parts are gold)
Gibson high end model = Les Paul '59 reissue = £3800
Key differences from mainstream model to justify extra cost are:
* flame top (not always better than a 'regular' guitar)
* longer neck tenon
* Burstbucker pickups
* vintage appointments (thinner rhythm/treble ring etc)
* different case
* PLEK setup
Do you see what I'm getting at? What you actually get 'extra' for your £2000 or so is actually not that much on a Gibson, and things like the pickups/plastics you can change yourself for a lot less money if that's what you want. The things you get on a PRS cannot be 'upgraded' that easily - maple, rosewood neck, bird inlays etc.