Yeah, it is a typical Gibson idea - "we don't know how to refine the sound or features, so we'll just do some stupid gimmick which looks different".
Looks and sound-wise, I don't mind the holes in the wings but I worry about the big boomerang cutout between the neck and bridge. There's very little wood there in the middle. Not sure about the strength of the headstock either, unless it's made of some space-age material.