Re the original topic of this thread and the discussions about endorsements etc , I notice that the November issue of Guitarist features Guthrie Govan and a review of the new line of Victory amps he is using currently and a plug for his forthcoming Charvel signature guitar , discuss. :P
The original topic was guitarists definition of affordable ;) however yep i happened to see the Victory amp today on music radar. Clicked on the review, got a few lines in and yes, yet another premium boutique amp.. basically lost interest and stopped reading after that. I just think the markets getting saturated now.. DaveMC will hopefully testify to what i'm about to say, the same thing happened in the boutique pedal market. Everyone and his dog suddenly became a boutique pedal builder, and boutique became equated with pricey and over rated (which isn't necessarily the case at all) There was the minor beginnings of a backlash, then the freekish blues (and a number of other things happened) and there was a major backlash.
What you have left now is a a whole market of confused consumers who don't know whats good, whats a rip off, whats worth having, and are basically just hacked off with the whole thing.
Go to any larger forum with a dedicated effects sub forum, or indeed an purely effects forum, and ask "whats the best OD for...". You'll get a multitude of answers from fanboys, cynics, enthusiasts, everyone basically, and they'll all be different. Also they'll pretty much rubbish every other option mentioned in the case of the fanboys for various mojo reasons.
the Tubescreamer is a case in point. most builders and companies have a version of it now. at the extremes off the market is the Joyo, and the Keeley modded TS.
Said it before.. but.. I have a Keeley modded 808 RI, all the mods, got it back when the prices were still reasonable, second hand so even cheaper actually than a new unmodded 808 from ibanez or maxon. i also have an original TS9 from 84, with all the mojo green dipped resistors and JRC4558D. didn't pay a fortune for that either. I've played a fair number of the clones too.
Now, that keeley pedal with all the mods is the better part of £300 new (guitar guitar) and the cheapest of the ibanez ones is the RI TS9 at about £90. Cheaper again (i think) is the visual sound route 808. The 808 is closest to the keeley with all the mods built in, and is really sturdy for an SMT pedal. And the difference between them is very very subtle, to the point where i'd be suprised if you could pick them apart in a blind test, and certainly not in a live mix. but there's a price difference of nearly £200 quid just between the examples i've named..
thats why people are hacked off.
I stick with what i know these days amp wise, and thats Soldano.. don't see any reason to change that and if it wasn't Soldano, it'd probably be Cornford, or Marshall, or Laney or something similar.. even Lazy J, or the builders here who i know know their stuff. yes, some of those guys are boutique, but the common thread with these guys is they all established themselves before the current explosion on the boutique market, or i know their rep thru word of mouth.
On the subject of Guthries Charvel, am actually suprised he moved away from Suhr, but it's a nice guitar. Not keen on this baked maple fretboard thing though. If i remember rightly he went thru a prototype of it on a guitariist DVD or summat a while back. There were a lot of very refined and specialised tweaks and features on it. Some people might cry mojo, but i can believe that in Guthries case, he plays guitars to their full potential, so refinements for his style and personality are necessary to go beyond that potential. Kinda like 99% of us would love to own a ferrari (or something) but will never get the best out of it because we're just not that good at driving. Guthries a guitar Schumacher. Doubtless a lot of those sales will be people who'll hear about the specs and convince themselves they need one, but will never play that guitar to its full potential.
I prefer the music zoo charvels myself (natural series) which certainly look to be what the guthrie model was partly inspired by..
to be honest I'd be happy with a current pro mod charvel if it wasn't for those sodding backrouted floyds..