Tis a great video, is that. I thought the Variax models sounded rather good. It does help that he's a monster player. I didn't think the Crawlers sounded much better than the Lester model, although they did sound a bit brighter.
I keep toying with the idea of getting a Variax. It would be great for recording because it's absolutely silent when not being played (no magnetic pickups) and the guitar emulations were very convincing in the one I tried. And you can make your own 'guitars' with the Workbench software, adding different pickups to different bodies, altering pickup height, angle, output, etc. Hmmm.
Anyway, ace video. I also expected the Crawlers to sound a bit darker, maybe more 'full' than in that video, but it could be the way his amp is set.