i like it ok. if they do another sg or les paul they get criticised, if they do something a bit different it's just not gibson. they can't really win, can they?
i think the point of the guitar of the week thing is to try out lots of different ideas in small runs to see what works and what doesn't. many will be forgotten, or derided, but some will be classics, and may even become production models. i like the whole concept.