My only gripe with this statement - and I don't know enough about the ins and outs of Huber or Tyler to comment on them specifically - is that the likes of PRS and Tom Anderson are NOT custom builders, they were once upon a time, but they are no longer hand built custom instruments at all, they are built by machines with little hands on building, none at all until the finishing stages with PRS, but they charge as if they are.
OK, as you say, PRS aren't primarily custom builders - it's certainly not the core of their business. It's not economical to run a bigger company and cater to the needs of every individual customer. Whereas for a small builder each guitar's individual so it's as easy to build them all different as to build them all the same.
But I'd still contend that using CNC routers etc doesn't lead to a
worse guitar - it gives precision and speed, but the final touches, done by humans, are still crucial. As for what they charge, it's a lot of money, but we pay a big premium on imported guitars in the UK. At US prices, PRS seem very reasonable compared with Gibson or Fender, their domestic competitors. It's all relative, and as I said before it's all down to market forces - ultimately they charge what people will pay for them.
Nik Huber - he has five builders and they turn out 120 guitars a year, "all hand crafted" according to their website. James Tyler - I don't know exactly how big his business is, but it was basically a small workshop; I read that he's had health problems and has scaled down production. John Suhr - has about 20 employees, they use CNC and a lot of hi-tech equipment but each guitar is hand-assembled by one builder.
My point was, these people aren't "the enemy", they're not "flavour of the month" companies. They're people who love what they do and care about their products and their customers. So OK, maybe you can't go to PRS and ask for a purple-metalflake Warlock copy with 4 humbuckers and a built-in beer cooler - but that doesn't make them inferior to custom builders.